And with 4.33 social media users, there is a good chance of your potential customers being on one of the many channels. Social media is a great marketing tool to increase fan following and develop strong relationships. Plus, make sure the website is optimally optimised for mobile users.
Keep the layout simple so it is easy to load and navigate. When creating your business website, make sure it is user-friendly, visually appealing, and has the ability to drive conversions. According to a recent study, 56% of internet users will not trust a business that does not have a website. Without a credible website, your potential consumers can be sceptical about your business. Even if you have a strong social media presence, you will need a website to direct your sales. To help ease your apprehension, we have compiled a list of tips that will help increase your online presence to the maximum. From creating the first website and social media account to figuring out the best way to engage and interact – the work can get quite challenging. This is because a lot goes in establishing your existence in the online world.
ONLINE PRESENCE HOW TO
How to start building an online presence?ĭespite knowing it’s advantages, many entrepreneurs are lost when it comes to the actual process of increasing their online presence. This means that when done correctly, your online presence can play a significant role in spreading brand awareness and gaining more fans, followers, leads, and customers. In fact, statistics state that 76% of consumers look at a brand’s online presence before reaching out.
But more about the collective existence of your business on the World Wide Web that you create to broaden your reach. It’s not just about building a single platform where interested consumers can visit. However, maintaining an online presence is an entirely different ball game for business owners. Ivy Attie, Content Manager, Researcher & Author, explains how your business can effectively maintain a strong online presence.